Minted Artists in the Press April 2019

Congratulations to Minted artists who are featured on The View, New York Magazine / The Strategist, HGTV Magazine, Brides.com, and Orlando Soria’s Instagram. Join the fun of spotting Minted artists in the press by uploading PR clips on your social media with the hashtag #mintiespotting.


The View (April 3, 2019)
“Abby’s Baby Shower” featuring “
Miracle Duo” by Ana Sharpe, “Twice as Nice” by Erica Krystek, “Extra Blessed” by Lea Delaveris, “Delicate Welcome” by Olivia Raufman, “Gilded Botanicals” by Oma N. Ramkhelawan, “The Name” by Phrosné Ras, and “The Sweetest” by Up Up Creative.

Also featuring “Forever Sunshine” by Carrie ONeal, “Baby Zebra 2″ by Cass Loh, and “Baby Watercolor Elephant” by Lauren Rogoff art prints and “Oh My!” by Oscar & Emma, “Oaring Around” by 24th and Dune, “Moroccan Zillij” by Kaydi Bishop, and “Walk the Line” by Addy Spangenberg pillows. Pinboard fabric is “Simple Starburst” by Erica Krystek.


New York Magazine (March 15, 2019)
What’s the Best-Looking Personalized Stationery?” featuring “Abstract Savannah Georgia” by Erika Firm and “The Grainfield” by Moglea personalized stationery

HGTV Magazine (May 2019)
“Decorate!” featuring “Corrina” pillow by Anna Johnson
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Crazy in Love Non-Foil Wedding Invitation Challenge : Special Prizes

Announcing the Special Prize winners of our Crazy in Love Non-Foil Wedding Invitation Challenge! We have more engaged couples than ever before coming to Minted to express their style with unique invitations that can’t be found anywhere else. In this Challenge, we were looking for designs in a range of styles that appeal to our diverse customer base.

Congratulations to all of our winners!


Out of the Box Award
For the most design-forward, innovative wedding invitation that you would only find at Minted.

Swirl by Alethea and Ruth

Runners-up: Mosaic by GeekInk Design, Lithe by Kristie Kern, and Galeria by Kelly Schmidt

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Font Award Round-Up : Special Prize Winners

Announcing Special Prize winners for our Font Awards! These awards are for designs that introduce new fonts and use them in a visually interesting and differentiated way. We’re always looking to the community to help us surface fresh new fonts to add to our Minted Font List. If you have a vision for an amazing design that uses a font that’s not in our font library, feel free to use it in your submission. You can read more about Minted fonts here. All winners receive a $100 credit to MyFonts.

Congratulations to all our winners!


Time to Party Pre-Wedding Celebration Challenge

Champagne Bottle by Cass Loh

Font used: Willow Bloom

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Minted artists’ top 10 font tips

Written by Amy Schroeder & Molly Wiggins

Fonts are kind of a big deal here at Minted. Over the years, we’ve amassed a collection of hundreds of them in our ever-growing Font List, a database of the fonts we’ve obtained commercial server licenses for.

Because there are a number of factors to consider before selecting and purchasing a font, we asked four respected Minted artists for their top tips. Here’s a compilation of their insights, ranging from top sites for purchasing fonts to rounding out your “wardrobe” of fonts … and some technical jargon clarified along the way.


Shown here: Five of the many fonts you can view in Minted’s Font List, which Minted artist Sweta Modi calls “her bible.” “I consult the Minted Font List to discover new fonts, choose a specific typeface from a particular style, and check the minimum size specified for a font.”

1. Find fontspiration everywhere

Fonts are on billboards, book covers, clothing, album covers—they’re everywhere you look! As Minted artists attest, it’s nearly impossible not to be typographically inspired in your everyday life. Amy Ehmann of Design Lotus follows her favorite type designers and foundries on Instagram, and Erika Firm maintains a typography Pinterest board that serves as her “running wish list for fonts.”

Erika also stays on top of font trends by flipping through magazines—a great way to see fonts in action, in actual print. “It’s one thing for a font to look lovely on screen, but it has to actually translate well on paper in order for it to work for stationery,” the South Carolina designer says. “I think Bon Appetit magazine does a great job of incorporating typography into their design.”

2. Purchase fonts purposefully

When it comes to purchasing fonts, Minted artist Julie Green of Up Up Creative tells it like it is: “Don’t feel like you have to buy every cool new font you see. But do remember that your font purchases are business expenses, which can help at tax time.” Point taken.

Amy Ehmann suggests shopping for fonts with a specific purpose in mind. “Ideally, I’ll be able to use a particular font for a minimum of two to three designs,” she says, adding that if she doesn’t envision using a font multiple times, in her mind, it’s probably not worth it.

As for pricing, fonts can cost between $10-$1,000, so keep this in mind as you’re establishing your design expenses budget. “The high-cost fonts are oftentimes large families of fonts such as Avenir that has 24 weights,” says Molly Wiggins, Minted’s Font Specialist.

Erika Firm, a designer who creates work for Minted and private clients, tends to steer clear of expensive fonts. “If the cost is more than $100 for the font family, I won’t use it in a Minted design. If the cost is more than $250 for a font family, I won’t use it for branding clients. I don’t source fonts that don’t include numerals or special characters. For branding projects, I don’t use fonts that don’t include ligatures.” But when she does find an affordable font she loves, she goes all in. “I buy the entire family—different weights, italics, small caps, etc.—so that it’s most versatile,” Erika says.

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Minted Artists in the Press March 2019

Congratulations to Minted artists who are featured in Family Circle Magazine, Better Homes & Gardens Magazine, Wedding Chicks, SouthernLiving.com, and The Today Show Instagram. Join the fun of spotting Minted artists in the press by uploading PR clips on your social media with the hashtag #mintiespotting.

Family Circle (April 2019)
“Build on Your Basics” featuring “Chunky Stripes” napkins by Lehan Veenker


Better Homes & Gardens (March 2019)
“Mural Magic” featuring “Awaken” wall mural by Colby Zeiser


Wedding Chicks (March 1, 2019)
“It’s a Sign: Wedding Stationery Ideas Based on Astrology” featuring “Modern Shapes” by Morgan Kendall, “Corner Piece” by Hooray Creative, “Funky Names” by Phrosné Ras, “Boho Bright” by Morgan Ramberg, “Hudson” by Toast & Laurel, “Blue Tides” by Erin Deegan, “Flow” by Lisa Tamura Guerrero, “Little Wreath” by Phrosné Ras, “Storybook Floral Frame” by Lulu and Isabelle, “One and Only” by Design Lotus, “Aperture” by Laura Hamm, “Watercolor Wisp” by Ariel Rutland, “Hold On” by Carolyn MacLaren, “Painted Peony” by Alethea and Ruth, “One True” by Shoshin Studio, “Fantasy Floral Bride” by Phrosné Ras, “Fine Love” by Ana Sharpe, “Marine” by Kelli Hall, “Mist” by Lori Wemple, “Pencil Thin” by Baumbirdy, “I Adore You” by Phrosné Ras, “Lux Branch” by Stacey Meacham, “Love Grows” by Leah Bisch, “Shine” by Lisa Tamura Guerrero, “Gilded Mod Wreath” by Petra Kern, and “Understated” by Sara Hicks Malone


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7 Minted Artists are Finalists in Prestigious 2019 LOUIE Awards

The LOUIE Awards. Photo by The Greeting Card Association. 

Written by Daryl Lindsey

Seven Minted artists have earned spots as finalists in the Greeting Card Association’s 30th annual LOUIE Awards.

The distinguished award ceremony was founded in 1988 in honor of Louis Prang, the publisher and who revolutionized the modern Christmas card in the 19th century. Each year, the LOUIEs celebrate innovations in the greeting card industry, recognizing outstanding art and design.

“We are looking forward to celebrating this year’s LOUIE Awards finalists and winners,” said Fern Gimbelman, LOUIE Awards Chair. “We’re excited about the many creative greeting cards that were submitted.”

To select the finalists, a panel of 19 judges reviewed 620 entries. More than 142 companies submitted designs in 55 categories, all of which were sold in the United States in 2018. A second “Blue-Ribbon Panel” of five judges chose two “Cards of the Year” and a “Judge’s Award for Excellence” as well.

While considering the submissions, judges graded designs based on originality, impact, “sendability,” design excellence, and value.

165 greeting cards were selected as finalists — seven of which belong to Minted artists!

Here’s a look into their amazing work.

“Birthday Tacos” by Olivia Herrick Design. Finalist in “Birthday (Humorous)” Category.


Bride to Be” by Julie Murray. Finalist in “Congratulations/Special Occasion” Category.


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5 etiquette guidelines for traditional wedding invitations

Written by Jackie Mangiolino

When it comes to formal, traditional wedding invitations, there are entire books written on etiquette, and I’ve read nearly all of them. As a traditional invitation designer and etiquette lover, it’s my job to know every obscure rule in the book.

However, as a couple planning to get married, you may be more focused on the look of your invitation, than on hidden code within the wording. But proper, formal invitation etiquette will tell the story of your wedding, so it’s important not to make a major faux pas. I mean, the invitation is the first thing a guest sees, so let’s leave a good impression, right?

Here are my top five etiquette guidelines and tips for creating successful traditional wedding invitations.

View The Anatomy of a Wedding Invitation in closer view here on the Minted Wedding Planning Guide.

1. Check the spelling.

Spelling mistakes are by far the absolute biggest, and most common, mistake I see. It’s also a costly mistake to have to fix (not to mention, embarrassing). As a designer, the fonts we work with are often not compatible with spell-check software. Without the ability to run a spell-check, it is important for couples to carefully proofread their invitations before printing. At the end of the day, it’s the couple’s responsibility to check for all spelling, especially details, such as the spelling of their names, family member names, and key information, like the time, date, or location.

“Fashion District” wedding invitation by Jill Means

2. Position the bride’s name first—unless there are two grooms.

As with most etiquette traditions, this stems from when the bride’s family hosted the wedding, and thus invited guests to witness the marriage of their daughter and her future husband. While hosting norms (and who pays) have evolved over the years, it’s still standard for the bride to be first on the invitation, and for her initial to be on the left/first for monograms. Of course, if you’re having a same-sex wedding, this rule can happily be thrown out the window, and you and your partner will decide which of you will be first.

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Minted Artists in the Press February 2019

Congratulations to Minted artists who are featured on The View, Buzzfeed, and more. Join the fun of spotting Minted artists in the press by uploading PR clips on your social media with the hashtag #mintiespotting.


The View
(February 5, 2019)

Featuring “Minimalist Quote” Keepsake Square by Phrosné Ras, “Where The Heart Is” Custom Art by Annie Clark, classroom valentines “Valentine Floss Boss” by Baumbirdy, “For the Record” by Robert and Stella, “Photo Fun” by Jessie Steury, “Five Stars” by Sarah Cohn, “More Than Tacos” by Erin L. Wilson, “A Pawsome Valentine” by Sovelle, and “Hedgehugs” by Erica Krystek



The Knot
(Spring 2019)

“Refined Desert” featuring “Gallery Abstract Art” invitations by Alethea and Ruth and “Joyfully Ever After” place cards by Faiths Designs



Buzzfeed
 (February 2, 2019)

18 Websites You Can Easily Shop for Valentine’s Day Cards” featuring “Little Octopus” by Karidy Walker and “More Than Coffee” by Lehan Veenker Valentine’s Day Greeting Cards

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Minted gives a first look at innovative designs at NSS 2019

Minted was pretty in pink and pampas grass for the annual Community Cocktail Party, at Mercantile 37, located at 517 W. 37th Street in New York. “Mountain Range” removable wall mural by Sadie Holden.

Styling by Natasha M. Lawler of NML PR. Photos by Sara Wight

If 2018 was a yearlong celebration of Minted’s 10th anniversary, 2019 has already ignited a celebration of Minted’s decade ahead. At least, that was one of the underlying themes of Minted events at this year’s National Stationery Show (NSS) in New York, held February 3–6 at the Javits Center.

Like years past, Minted artists traveled near and far to attend the four-day tradeshow described as “the place for all things paper.” Petra Kern and Maria Murphy of Lulaloo flew thousands of miles from their respective homes in Slovenia and Switzerland, Afton Harding of Clara Jean Design and her mother Shauna Little traveled from Utah, and Mansi Verma made a jaunt from New Jersey.

What made this year’s NSS different compared to previous years? Firstly, the date change—from the traditional May to February, which brought surprisingly warm temperatures for New York. For Minted artist Kim Dietrich Elam, who’s attended NSS five times, the 2019 show seemed smaller in comparison, but just as entertaining and exhilarating. “Minted’s booth featured beautiful fabric swatches by the artist community and was super Instagram-able, as always,” she says. “And the free wine tasting throughout Javits was a fun addition.” Kim said one of the trends among show vendors that “spoke most to her” was the use of witty and irreverent sayings on a wide range of stationery and gift products.

During the Minted Community Cocktail party on February 4, Minted Founder and CEO Mariam Naficy reflected on 2018 highlights, such as the transition to monthly artist commission payments and the development of All-In-One cards. She also shared exciting news about 2019; namely, that plans are in the works for the second Camp Minted, scheduled to take place July 29–31, 2019, in Las Vegas.

Here’s a recap of our whirlwind, action-packed NSS 2019 experience of exhibiting at the show, hosting artists Jordan Sondler and Aspacia Kusulas at the Minted booth, and celebrating with artists at the annual Community Cocktail party.

The Minted Booth at National Stationery Show 2019

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Most Memorable Minted Moments of 2018

We’ve already plunged wholeheartedly into the new year, but we believe in taking time to reflect on what made 2018 truly momentous. Thank you for helping to make Minted’s 10th anniversary year one for the books. And thank you to the Minted artists who shared their anonymous feedback in the Most Memorable Minted Moments poll. Here’s a look back (in no particular order) at some of the noteworthy events, product launches, and surprises that stood out in the minds of Minted artists around the world.

Camp Minted and surprising Petra Kern

August 7, 2018: Petra Kern was nearly speechless in the moments after Minted Founder and CEO Mariam Naficy presented the award for winning top prize in Minted’s What a Bright Time Holiday Photo Card Challenge.

We’re not sure which event was more memorable: Camp Minted or when Minted Founder and CEO Mariam Naficy surprised Petra Kern during Camp Minted. Toward the end of the live-broadcast community awards dinner ceremony, Mariam approached table 14, holding an oversized check facing inward to hide the name on the payable line. “I think you’re probably realizing,” Mariam said. “I am holding a $10,000 check. Right, Elvis? I’m here to award the 2018 Holiday Card Challenge winner. … My heart is pounding. I’m very nervous. I’m going to approach… and the winner is: Petra Kern.”

WATCH A VIDEO OF THE PETRA KERN SURPRISE >>

As the largest “Mintie meetup” to date, nearly 200 Minted artists traveled from around the world to attend the Las Vegas retreat, August 6–8. With a series of insightful panels, design workshops, and creative meetings of the mind, many attendees viewed Camp Minted as an action-packed way to celebrate Minted’s 10-year anniversary.

“Camp Minted was life-changing,” writes a Minted artist anonymously in the Minted Moments poll. “I’d built some relationships virtually prior to that, but getting to real-life connect with these amazing people was invaluable.”

Minted Founder and CEO Mariam Naficy hugs Petra Kern, the first-place winner of Minted’s Holiday Photo Card Challenge.

Minted artists at Camp Minted from left: Susan Asbill, Stacey Meacham, Karidy Walker, and Heather Francisco.

More about Camp Minted >>

Nearly 200 artists lit a ‘collective fire’ at Camp Minted’
How a Slovenian former journalist won top prize in Minted’s 2018 Holiday Photo Card Challenge
Minted’s 10th anniversary community awards recognize artist leadership


Moving to monthly commission payments was a Very. Big. Deal.

We’ve interpreted the “amazeballs” and “heck yeah!” gifs that artists posted on the Community Facebook Group to represent Minted artists’ happiness about the transition from quarterly to monthly commission payments. In 2018, we also began delivering artist commission reports in Excel and implemented Payoneer, a new payment platform for processing artist payments and tax forms. “Monthly payments are EVERYTHING,” writes an anonymous Minted artist in the Most Memorable Minted Moments poll. “I can’t believe we got by on quarterly ones before. It’s been by far one of the very best changes to the Minted model in the last year!”


Hitting the bullseye with the Minted + Target partnership

“BIG NEWS!! Two of my greeting card designs are now being sold at Target. #dreamsdocometrue” writes Minted artist Jennifer Pace Duran on her Twitter and Instagram.

When Minted made its Target debut with everyday greeting cards in fall 2017, we were excited about entering a whole new product category. Target guests were just as delighted with Minted’s new line of cards as the Minted artists whose designs were displayed at one of the world’s most recognized retailers. Armed with our learnings from the kickoff, in 2018 Minted expanded its Target partnership with Mother’s Day greeting cards, followed by the rollout of 49 holiday products, including 16 sets of boxed holiday cards, single greeting cards and holiday gift packaging items.

One anonymous artist commented in the Minted Moments poll that Minted Greeting Cards Challenges have given her a fresh new perspective on her designs. ”It’s been amazing to see how diverse Minted has become and how they’ve opened so many more doors for me as an artist,” she writes.

Melanie Mikecz’s “Multicultural Santas” design made a positive impression in Target stores and on this Scary Mommy writer.

Read more about Minted x Target >>
’Tis the season for Minted at Target: Artists celebrate rollout of Minted holiday cards and gift packaging

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