Minted Founder and CEO Mariam Naficy posted this photo at a Target store in Minneapolis with Brady Wood, SVP of Artists and Partnerships, on her Instagram.
The 2018 holiday season will go down in history as yet another major Minted milestone. We’ve expanded our Target partnership by rolling out 49 holiday products in phases, beginning in November with 16 sets of boxed holiday cards, followed by single greeting cards and holiday gift packaging items. And with Minted-branded endcaps in nearly all Target locations, it’ll be difficult for guests to not take notice.
The launch marks the debut of Minted wrapping paper rolls, paper gift bags, stickers, and gift tags with ribbons—an exciting moment for the company, says Deborah Baltodano Tilson, Minted’s Director of Business Development. “We had so much fun working on this project and love showcasing an array of artists’ designs. The community should be proud—Target is a big deal,” Deborah says.
Minted Founder and CEO Mariam Naficy led the creative direction of the Minted Holiday collection for Target. “Mariam wanted to showcase the products and brand in the best way possible, and she put a lot of thought into every detail, from the manufacturing to the packaging, displays, and product placement,” Deborah says.
What’s it like for Minted artists to see their designs for sale in their local Target stores? For Joyce Pinheiro of Travel and Tart, it was a bit surreal—in the best possible sense. “I always dreamed of seeing my designs in big retail,” she says of seeing her “Presents” design on a gift bag and stickers in a San Bruno, California, store. “The best part was seeing a Target guest walk up to the display and gush about how beautiful the Minted products are. It makes me proud to be part of an amazing community with such talented designers.”
Minted artist Kim Morgan took this photo of Minted wrapping paper rolls at a Target store in Gilbert, Arizona. Featured from left: “Multicultural Santas” by Melanie Mikecz; “Plum Flowers” by Katharine Watson; “Little LaLa” by Carrie O’Neal; “Indigo Wave” by Yaling Hou Suzuki; “A Merry Little Christmas” by Sandy Gervais; and “Bohemian Border” by Susanne Kasielke.