This year’s holiday cards carry more tidings of peace and hope and less cheer. That’s what holiday-card company Minted is noticing among its customers’ orders.

The Most Popular Holiday Cards
The Wall Street Journal, December 2016

Now Naficy has another startup, Minted, an art-driven online marketplace that competes with companies like Etsy. The twist: Minted runs contests to crowdsource the best designs from a community of hobbyists.

Your Votes Are The Secret Sauce For This Startup's Design Marketplace
Forbes, October 2015

With Minted’s help, New York City-based artist Christine Llewellyn left her career in finance to pursue her passion for art and design.

Turn Your Creativity into Cold, Hard Cash
TODAY, June 2017

Mariam Naficy shares the wisdom learned through her white-knuckle experiences founding startups that survived two financial crashes — online cosmetic company in the 90s and design marketplace Minted today.

The Money Episode with Mariam Naficy Founder and CEO of Minted
Masters of Scale with Reid Hoffman, May 2017

Minted Introduces First-Ever In-Home Portrait Photography Service with Photo-Op

Minted, the marketplace of independent artists, today announces the launch of Photo-Op, the first ever on-demand, in-home, affordable portrait photography service. With the touch of a button, anyone can organize a photo shoot at the time and location of their choosing, and work with Minted photo retouchers and stylists to incorporate their new photos into the perfect holiday card. Starting at $100, customers can book a 30-minute in-person session with one of Minted's independent portrait photographers, at home or at a location of their choice. Inspired by the growing on-demand lifestyle and the service-assisted shopping that customers crave, Photo-Op is a complete departure from booking a service with a traditional photo studio.

MARCH 2017

Minted Launches the Minted 50: 50 Days of Spontaneous Creativity

Minted, the global marketplace of independent artists, today announced the launch of the Minted 50, a series of 50 creative projects produced on 50 consecutive days by 50 artists and creatives. Celebrating creativity in the everyday, each project will be spontaneous and completed within the course of one day. At the end of 50 days, all of the projects will be exhibited at the gallery of Van’s General Store in New York City, and auctioned off to benefit RxArt, a nonprofit organization whose mission is to help children heal through the extraordinary power of visual art.


Minted Finds Presidential Election Makes Consumers Rethink Holiday Greetings: Less “Cheer,” More “Peace”

Minted, an online design marketplace that connects consumers with independent artists, today released findings that the presidential election has noticeably impacted the types of holiday cards consumers are sending this year. Minted takes a data-driven approach to designing products and identifying consumer trends. The company crowdsources stationery, art, and home decor from 10,000 independent artists through monthly competitions and analyzes millions of consumer votes using proprietary algorithms to determine which products to sell.

JULY 2016

Pottery Barn Kids and PBteen Debut Exclusive Wall Art Collection by Minted

Pottery Barn Kids and PBteen, members of the Williams-Sonoma, Inc. portfolio of brands, in partnership with Minted, the design marketplace that connects consumers with the world’s best artists, today launched a new product collaboration featuring wall art created by Minted’s community of independent artists designed for nursery, kid and teen rooms. The winning artwork, available today at Pottery Barn Kids and PBteen is the result of the “Minted x Pottery Barn Kids x PBteen Wall Art Challenge” that launched February 2016. More than 7,300 works of art were submitted by artists around the globe through Minted's unique crowdsourcing platform, resulting in 55 winning pieces to be sold at Pottery Barn Kids and PBteen.

+ more press releases
+ more print coverage
March 2017 - Adweek

50 Creative Projects in 50 Days: How Minted Is Challenging and Rewarding Its Artists and Designers

November 2016 - Vogue

13 Most Beautiful Holiday Cards to Send This Season

November 2016 - CNBC

Minted CEO on Holiday Trends

November 2016 - TheStreet

Minted CEO Naficy Takes Crowdsourcing to the Next Level

+ more online articles